It’s not just about the dress. What would make a consumer actually buy a dress is the way it is presented in photographs and how the model wears it. When these are poorly executed, a campaign will be a major flop.
Free People understands that, which is why they really take the time and effort to pull together a stunning editorial shoot for their dresses (and other pieces). The result? Photos that look like it came straight out of a fantasy film.
Their March Catalog is teeming with color, girly boho vibe, and effortless beauty that the photos seem to reach out to you and make you crave for sun and vacation in a garden or somewhere close to the fields. The photos look so rich and real that I can almost feel the breeze playing with my hair. I feel like I can run my fingers over the leaves and feel their texture.
Just like what the title said, get ready to fall in love with these amazing dresses from Free People:
1. FP ONE Victorian Lace Dress, $168.00
Greet spring in this gauzy cotton maxi dress with lace accents. Feel how it drapes easily on your body. Be inundated with its girly beauty.
2. Rocco Dress, $128.00
I’ve never seen a crocheted dress as gorgeous as this! It’s a timeless piece you should have in your wardrobe. It’s perfect not just for spring and summer but also for other seasons.
3. FP New Romantics He Loves Me Best Dress, $300.00
This dress steals your heart (and your breath!) with its flowy silhouette, sheer polka dot material, crochet trimming and adorable sleeve detail. It has everything you need in a maxi spring dress and more. What’s not to love?
4. FP New Romantics Song Bird Pinafore Dress, $148.00
There’s no end to the charm of vintage style pinafore dresses, especially one as cute as this blue number. It has a floral print that gives off that spring vibe but not overly so. Dress it up with a pair of sandals or oxfords. Pair it up with a straw hat and bag.
5. Crossing Boundaries Maxi Dress, $685.00
This hand-loomed hi-low maxi dress is as gorgeous in the night as it is in the day. Pack it up when going on a vacation and you will never say you didn’t pack enough. You can easily transform it from a sexy day time dress to a dressy evening dress.
6. On The Eve Lace Column Dress, $625.00
Here’s a dress that you will treasure forever. It’s a lace maxi dress that you can either style up or style down. Follow the model’s example and braid your hair for a bohemme femme feel to it.
I want to feature all the dresses they have, but I have to leave a bit of mystery, right? Don’t these dresses make you want to head on to Free People and check out more? Trust me, there’s really a lot more. Their March catalog is the most gorgeous one I have seen yet.